Faculty Perceptions of Generative AI 

While the first article in this series, How UBC Faculty Are Using Generative AI, focused on how faculty communicate expectations regarding student use of GenAI and how they are (or aren’t) using GenAI themselves, this article explores faculty perceptions of their own proficiency with GenAI, the perceived proficiency of their students, and the role of the university in supporting GenAI application to teaching and learning. In addition, faculty were asked if they viewed GenAI’s impact on higher education as more of an opportunity or more of a challenge. The majority of faculty (53%) indicated they saw it as both, with many faculty (40%) reporting it as more of a challenge. Only 7% of faculty reported seeing the impact as an opportunity. 

Responses to the question “Do you view GenAI’s impact on higher education as more of an opportunity or more of a challenge?”
I see it as more of an opportunity – 7%
I see it as more of a challenge – 40%
I see it as both – 53%
Responses to the question “Do you view GenAI’s impact on higher education as more of an opportunity or more of a challenge?”

Student and Faculty Proficiency 

Faculty were asked to share their perceptions of their GenAI knowledge and skills along with their perceptions of students’ knowledge and skills and students’ ability to critically evaluate AI-generated outputs. Faculty rated their own knowledge and skills higher than those of their students (60% agreeing they had sufficient knowledge and skills, but only 14% agreeing students did), which follows the opposite pattern we saw in the student data (61% of students felt they had sufficient knowledge and skills while only 40% thought faculty did). Further, faculty were substantively less likely than students to agree with the idea that students are able to critically evaluate AI-generated outputs. Just 25% of faculty agreed with this statement while 80% of students agreed that they were able to do this. This may suggest faculty feel they are more proficient users of GenAI than students and that students may be overestimating their abilities in this area. However, it could also suggest faculty are underestimating their students’ abilities.

Distribution of responses to the following questions:
I have sufficient genAI knowledge and skills to support my teaching practice.
Strongly disagree 8%
Somewhat disagree 13%
Neither agree nor disagree 20%
Somewhat agree 37%
Strongly agree 23%

I believe the students in my courses have sufficient genAI knowledge and skills to support their learning.
Strongly disagree 23%
Somewhat disagree 30%
Neither agree nor disagree 32%
Somewhat agree 12%
Strongly agree 2%

Students in my classes are able to critically evaluate AI-generated outputs.
Strongly disagree 14%
Somewhat disagree 25%
Neither agree nor disagree 37%
Somewhat agree 22%
Strongly agree 3%
Responses to questions about faculty and student AI proficiency.

Institutional Support 

When evaluating the university’s role, faculty expressed dissatisfaction with the current levels of training and support for both themselves and students. Only 19% of respondents feel that UBC provides sufficient training on the effective use of GenAI. Interestingly, faculty were even less likely to agree that UBC provided sufficient training/support for students, with only 4% of faculty agreeing with this statement. As similar results were found in the student survey, this highlights a demand for more structured institutional resources to help both faculty and students effectively use these tools to support teaching and learning. 

Distribution of responses to the following questions:

UBC provides sufficient training/support for faculty on the effective using of genAI tools.
Strongly disagree 22%
Somewhat disagree 22%
Neither agree nor disagree 37%
Somewhat agree 16%
Strongly agree 3%

UBC provides sufficient training/support for students on the effective using of genAI tools.
Strongly disagree 34%
Somewhat disagree 27%
Neither agree nor disagree 35%
Somewhat agree 3%
Strongly agree 1%

UBC makes sufficient space for conversations around the ethical considerations of genAI.
Strongly disagree 20%
Somewhat disagree 21%
Neither agree nor disagree 33%
Somewhat agree 22%
Strongly agree 4%
Responses to questions about institutional support.

There is also a perceived need for more engagement with the ethical dimensions of GenAI. While 26% of faculty feel that sufficient space is provided for conversations around ethical considerations, a larger portion (41%) disagree. These numbers closely mirrored students’ responses with 35% of students agreeing and 41% of students disagreeing with this statement. These results suggest that both students and faculty are keen to see more opportunities to learn about and discuss the vast ethical implications of GenAI. 

GenAI in Learning  

Faculty expressed a widespread concern about GenAI’s impact on students’ cognitive abilities. A massive 88% of faculty agreed that students’ reliance on GenAI may be hindering their learning and 90% felt that students’ use of GenAI may be degrading their critical thinking skills. Regardless of whether they felt GenAI was an opportunity, challenge or both, faculty overwhelmingly expressed concern for its impact on student learning and development. 

Distribution of responses to the following questions

I am concerned students’ reliance on genAI may be hindering their learning.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree

I am concerned students’ use of genAI may be degrading their critical thinking skills.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
Responses to questions about GenAI’s impact on students’ learning and cognitive development.

Career Implications 

Much like the student responses, faculty were divided on the importance of incorporating GenAI in UBC courses to prepare students for their future careers. While approximately half of all faculty (58%) agreed this was important, about a quarter (28%) felt it was not. This is notably more supportive than students, where only 36% agreed this was important for their future careers. However, faculty agreement on this question varied significantly by discipline with Medicine & Health and Sciences & Engineering (STEM) reporting the highest levels fo agreement (85% and 80% respectively) and Education, Humanities & Social Sciences and Land, Food & Forestry Sciences reporting the lowest levels (26% and 34% respectively). 

Distribution of responses to the following questions

I think incorporating genAI in UBC courses is important to prepare students for their future careers.
Strongly disagree 17%
Somewhat disagree 11%
Neither agree nor disagree 14%
Somewhat agree 26%
Strongly agree 32%

I have redesigned my course assessments to make them more resistant to genAI use.
Strongly disagree 7%
Somewhat disagree 10%
Neither agree nor disagree 15%
Somewhat agree 39%
Strongly agree 29%

I believe genAI is causing significant changes to the role of instructors.
Strongly disagree 2%
Somewhat disagree 9%
Neither agree nor disagree 15%
Somewhat agree 31%
Strongly agree 43%
Responses to questions about GenAI’s career implications for both students and faculty.

Faculty also generally agreed that GenAI was forcing changes to their roles. The majority of faculty (68%) reported having made changes to their course assessments to make them more resistant to GenAI use. Further, 74% agreed that GenAI is causing significant changes to the role of instructors. This idea was further supported in the open-ended feedback which is the focus of the next article in this series. 

Conclusion

Overall, while faculty recognize the growing relevance of generative AI for students’ career preparation, they are deeply concerned about its potential impact on critical thinking, academic integrity, and pedagogical roles. Expanding structured training, facilitating open ethical dialogues, and guiding assessment redesign are all important next steps for academic leaders to consider.  


The next article in this series, Faculty Recommendations for UBC, explores faculty responses to two open-ended questions: 

  • How can UBC best support your needs related to GenAI? 
  • Are there any other thoughts you’d like to share with us about GenAI?